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A WORD ABOUT BUILDING A DESIGN TEAM

DIGITAL DESIGN

Geosciences Welcome Posters, Princeton UniversityDesign does not work by consensus.  Forget the board meetings.  Scale down your design team to a select few.  Pick people who are smart, have experience, and are confident with their work.  Choosing the best design is an emotional yet calculated endeavor.  Your designer should be someone you can trust.  A major part of today’s market is timing.  If you are unable to make fast decisions, then hire people who can make timely decisions for you and know how to test their results.

Digital Adaptation
Recommended Reading:
Digital Adaptation, 2014
How to prepare and adapt your company for the new digital landscape
By Peter Boag
http://www.digital-adaptation.com/

BRAND

Brand Poster

A good logo, color palettes, and rich themes can bring consistency to your professional image.  Select images that compliment your message.  Colors should invoke the right emotion on first glance.  One theme across your basic layouts can congeal your business directives.  Keep working the theme and you will build an historical archive that determines the best designs that meet your needs.  Continue to drive in those directions, yet, be innovative with each progression.

PRINT

In today’s market, print material can be expensive. Yet, when there is minimum time to impress a client, leaving them with a brochure in hand can be an effective tool.  Brochures, posters, and even newsletters can bring real world cognitive learning of what you want to say.  Paper has become and will continue to be a luxury item. With the right format, paper can leave the right impression for your business.

 

ADOBE

Adobe Photoshop, Illustrator, and Premier continue to be the champions of the industry. Graphic and web designers use Adobe products on a daily basis. With its powerful layering, history, image, and vector capabilities, it compares to none. Their popular page layout software is Adobe Indesign, exceeding all others with its dynamic page components.  Investing in Adobe products saves time and money, and enhances your professional image.

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